Tony Robbins and Marc Anthony bring longevity condos to Coral Gables and Tampa

A wellness brand comes to Florida condos

Tony Robbins and Marc Anthony are behind a new brand of longevity condos planned for Coral Gables and Tampa, with sales set to start in 2027. The health program inside runs with Fountain Life, a longevity company Robbins co-founded. Its own full subscription costs $21,500 a year.

Why it matters: Two of the three projects The Estate announced in November are in Florida, and the company says its pipeline tops $1 billion. It has not said what the condos will cost, how many there will be or where they will stand.

Who's who: Robbins, the life and business strategist, is a co-founder of The Estate. Anthony, the Grammy-winning singer, is an equity partner in sbe, the hotel company founded by Sam Nazarian that runs the brand.

Three projects, two in Florida

Nazarian, Robbins and Anthony are moving ahead with a branded development pipeline of more than $1 billion, The Real Deal reported. The brand, The Estate by sbe, will put its name on The Estate Residences Coral Gables, The Estate Residences Tampa and a resort in El Salvador. Revista Estrategia & Negocios called all three men co-founders.

DaGrosa Capital Development Partners, a Miami developer, is building the Coral Gables project, Boutique Hotel News reported. DaGrosa is also building Kempinski Residences in the Miami Design District, with 132 homes in two 20-story towers due in late 2029, PROFILEmiami reported. Property Markets Group and Liberty Group are the Tampa developers.

The Florida condos go on sale in 2027, and the El Salvador project in early 2028, The Real Deal and Revista Estrategia & Negocios reported. Nazarian said he has signed 13 more deals in six countries, The Real Deal reported. Robbins posted on X on Nov. 8: "So excited about what we're building with The Estate."

The longevity clubs

The clubs are a partnership with Fountain Life, a preventive health and longevity company. The first two debut in 2027, in Century City in Los Angeles and at One Thousand Museum in downtown Miami, sbe says. "Fountain Life powers the diagnostics behind The Estate," its page says. Each location will also offer spa care from Clinique La Prairie, Boutique Hotel News reported.

Robbins co-founded Fountain Life and sits on its board, TechCrunch reported in 2025. Fountain Life's own site lists him as a founding partner. Its first center was in Naples, and it has added centers in Orlando, Dallas and Westchester, New York, TechCrunch reported. It raised an $18 million round led by EOS Ventures, and its site lists Miami as "coming soon."

The 2024 plan

When The Estate launched in September 2024, its release said its first four hotels would launch in 2026 in St. Kitts, the United Kingdom, Trento in northern Italy and Montreux in Switzerland. Its first longevity center was set for Century Plaza in Los Angeles in the second half of 2025. It aimed for 15 hotels and 10 longevity centers by 2030. Hotel Dive reported the same plan.

The November announcement puts Florida condos first, with sales in 2027, and puts the Los Angeles and Miami clubs in 2027. The 2024 release named Fountain Life an operating partner. It did not mention Robbins's role in Fountain Life.

Robbins in Florida

Robbins bought an oceanfront home in Manalapan for $24.75 million in 2013, The Real Deal reported, citing a statement from the sponsor's broker. He also bought a penthouse at Waldorf Astoria Residences Miami, due to be finished in 2028, South Florida Agent Magazine reported. No price was disclosed.

Their side

"No other luxury brand integrates health and longevity at this depth and we believe we will be the largest longevity ecosystem in the world," Nazarian said in a statement. Robbins said he and Nazarian worked on the idea for about five years before the 2024 launch. He said The Estate is "not looking at longevity as a single experience or a luxury amenity," The Real Deal reported.

What's next

What's next: The Coral Gables and Tampa condos go on sale in 2027, and the Miami club at One Thousand Museum is set to open that year.

Sources we read

The Real Deal, Nov. 6, 2026, and April 10, 2013. Revista Estrategia & Negocios, Nov. 7. Boutique Hotel News, Nov. 10. sbe, The Estate page. Tony Robbins on X, Nov. 8. TechCrunch, Aug. 13, 2025. Fountain Life, About page. PR Newswire, The Estate release, Sept. 19, 2024, and sbe release, Jan. 17, 2024. Hotel Dive, Sept. 17, 2024. South Florida Agent Magazine, Dec. 19, 2024. PROFILEmiami, Jan. 28.